Label Text: Roy Lichtenstein's art challenged expectations about the line between "fine art" and popular culture. The Pop Art movement focused on the mundane, commercial objects of daily life. In Sunrise, Lichtenstein ironically turns to landscape, a traditional “fine art” subject. However, he does not celebrate the morning’s natural beauty or symbolic associations. Instead, one of nature's most glorious moments is dressed in the bright, primary colors and flat symmetry of an advertisement. He even reproduces—by hand—the printing industry’s mechanized system of Ben-Day color dots. The spreading rays of Lichtenstein’s Sunrise present the sublime as a "new and improved!" day.