Label Text: Andy Warhol used images from the media and American popular culture as subject matter. Here, he turned his discerning eye to Gerald R. Ford, 38th President of the United States and native of Grand Rapids, Michigan. Emerging from a dark background, President Ford's solemn face is painted a surprising acidic pink and crisscrossed by hastily applied swashes of blue pigment. Warhol's pop style contrasts sharply with his rather sober subject.
Originally a graphic artist, Warhol believed art was a product that could be created quickly and commercially. His studio, called "The Factory," employed many assistants who would produce up to 80 objects a day, based on Warhol's designs. Warhol often used screenprinting, a commercial mechanical process common for advertising, to transfer a photograph to another surface, like canvas, as we see here in this unusual portrait of President Ford.